Portrait of Khalifa

Over the past 6 years, I’ve designed digital products across fintech, mobility, insurance, healthcare, and enterprise, previously at Sixty Two and now at Ayo.

Design Engineering Experiments

Inscra – local-first archive for my mac.
Perbait – a virtual typewriter for poems.

Selected Case Studies

The Motorku X homepage for a rider who already owns a motorcycleHonda IndonesiaAn ownership-first digital platform for Honda ridersThe Ayo home screen carrying a MatchCam card that reads a bit of a Raumdeuter tonight, see what stood out.Ayo IndonesiaA post-match experience that brings players back to the gameMaybank website design in a laptop mockupMaybank mobile website design in an iPhone mockupMaybankMaking the right banking product easier to findAYANA desktop booking design in a laptop mockupAYANA mobile booking design in an iPhone mockupAYANARevamping the booking experience across desktop and mobile web

Reflections

Navigating Ambiguity: From Mapping the Fog to Dancing in It
Thanks for stopping by. Khalifa will be in touch soon.